The film required a lot of heavy duty visual effects for the first 20 minutes of the film, Chris Evans’ body was shaved down until it met the 90 pound standard that his character is said to have in the comics. Joining them was visual effects supervisor Christopher Townsend, who worked on Percy Jackson & The Olympians: Lightning Thief, X-Men Origins: Wolverine and Journey to the Centre of the Earth. The movie comes with a lot of experience behind the creative and visual engine: director Joe Johnston previous helmed Jumanji, Jurassic Park III and The Wolfman, and brought along experienced fantasy-film cinematographer Shelly Johnson, who lensed Jurassic Park III, Sky High and The Wolfman. Long-term audience due to their previous involvement with the franchise means that they are more inclined to buy merchandise related to the IP (intellectual property) and are more active members of a Fandom.Tends to act as a resigned/reformer audience due to their political stance and the desire to change order in the mainstream culture.Tends to be male in majority and acts as a subculture, hence it being a secondary audience.
Those who are die-hard fans of the original comics based around the protagonist considering themselves nerds.Short-term audience due to their lack of involvement in the product before and after the release of the film in cinemas.Gravitates towards fitting into the mainstream psychographic due to the focus on safety.Those who are interested specifically in war films and the superhero genre.American’s of all ages, British and French (due to their joint involvement in the Second World War).the Red Skull), Rogers is left as a unique man who is initially misused as a propaganda mascot however, when his comrades need him, Rogers goes on a wartime crusade that truly makes him Captain America, the soul of the freedom to pursue health, wealth and happiness, and his war against Schmidt has begun. Erskine is then immediately assassinated by an agent of Nazi Germany’s secret HYDRA research department (headed by Johann Schmidt, a.k.a. Proving his extraordinary courage, wits and conscience, Rogers undergoes the experiment and his weak body is suddenly enhanced into the maximum human potential. Erskine recruits him for the secret Project Rebirth. It is 1942, America has entered World War II, and sickly but determined Steve Rogers is frustrated at being rejected yet again for military service. Steve Rovers) into the mainstream and the cultural consciousness. This film takes the audience on an alternate journey of the WW2 era that also brings an A-list comic book character (Captain America A.K.A. Captain America wears a costume that bears an American flag motif, and is armed with a nearly indestructible shield that can be used for defence and can also be thrown as a weapon. As of 2007, an estimated 210 million copies of “Captain America” comic books had been sold in 75 countries. For nearly all of the character’s publication history, Captain America has been the alter ego of Steve Rogers, a frail young man who was enhanced to the peak of human perfection by an experimental serum, in order to aid the United States government’s imminent efforts in World War II. The character first appeared in Captain America Comics #1 (cover-dated March 1941) from Marvel Comics’ 1940s predecessor, Timely Comics, and was created by Joe Simon and Jack Kirby. Captain America is an American fictional character, a superhero that appears in comic books published by Marvel Comics.
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